Each week during JWA’s Thursday morning staff meeting, we sit around our conference room table and share “Words on the Street”—tidbits, stories, and anecdotes that we’ve heard from various places in the JWA community. This week, as Gail Reimer’s tenure as Executive Director comes to an end, we dedicate a blog post to words from our staff honoring the vision and commitment of our leader, colleague, and friend. We invite you to share your words and stories about Gail and JWA in the comments below.
Dear Kate is an underwear company that I first heard about this morning. The company’s founder is a former chemical engineer named Julie Sygiel who felt betrayed by her leaky underwear—yes, Dear Kate was created to make better period panties. The company is run by four women, and their website is full of words like “technology” “revolutionary” and “real women.” I arrived at said website because my friend sent me Dear Kate’s latest ad campaign and it really rubbed me the wrong way. All of my mixed feelings about using feminism in advertising—a trend that has rapidly gathered steam over the last few months—came to a head. This was BAD. I hated it. It pissed me off.
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