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Business

Jiggling Toward Inclusivity

This Girl Can is a nonprofit based in the UK that “is here to inspire women to wiggle, jiggle, move and prove that judgment is a barrier that can be overcome.” In their main video campaign, women of all races, shapes, and ability levels are featured exercising and enjoying themselves. They are proud of who they are and are proud of their active lifestyles.

Femvertising And What It Says About Us

You would have to live under a rock to avoid advertising in our 21st century capitalist society. Whether it's billboards as we cruise down the highway, pop-ups on our laptops, or commercials crammed between the cliffhangers of our favorite shows, ads pervade nearly every facet of our lives. Naturally, businesses and nonprofits are constantly searching for new and innovative ways to grab our attention and our money. It should come as no surprise, then, that more and more ad campaigns have begun to cater to a target demographic's ideals and values.

Ad Conscious and Self-Conscious

Dove tells me I am beautiful as I am. Pantene exposes the double standard between men and women. Always reminds me that “like a girl” should never be an insult. 

And suddenly I am transported into a golden era of feminism wherein I feel completely comfortable with my appearance, my life goals, and my femininity. 

Or maybe not. 

Size Zero, Flawless Skin

I can’t remember the last time I’ve seen a woman with a pimple on the cover of a magazine. I can’t remember the last time I’ve seen a woman with small breasts or a big stomach in an advertisement. The only time I’ve ever seen a woman in an ad with even slightly dry skin is in a “before” image.

Felice Nierenberg Schwartz

Recognizing the hurdles that can stop women from achieving, Felice Nierenberg Schwartz co-wrote How to Go to Work When Your Husband Is Against It, Your Children Aren’t Old Enough, and There’s Nothing You Can Do Anyhow in 1972.

Adeline Schulberg

Adeline Schulberg’s long and winding career path led her from activist to Hollywood agent and back again.

Dorothy Schiff

Dorothy Schiff led many lives, from debutante to social reformer, but she is best remembered as the publisher of the New York Post, the first woman to run a New York newspaper.

Soap: The Slippery Slope

“The greatest skin care discovery of all time!” boasts the 1957 black and white commercial, showing a still of the New York skyline. The camera then pans up to show a flock of white doves flying away, leaving a giant white Dove soap bar to fill the screen. The crackling voice explains the benefits of using a Dove bar instead of another soap product, demonstrating this by having a beautiful blonde young woman wash each side of her face with a different product.

Bertha Schaefer

Bertha Schaefer helped pioneer a new era in interior design, creating collaborations between architects, interior designers, and craftspeople to create new homes for the post-war era.

Jean Rosenthal

Jean Rosenthal was a pioneer in theater lighting design, finding new aesthetics for dance performances, theater productions, and even airports.

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How to cite this page

Jewish Women's Archive. "Business." (Viewed on February 27, 2015) <http://jwa.org/topics/business>.

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