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Business

Rachel Sassoon Beer

Rachel Sassoon Beer rose to fame as owner and editor of both The Observer and The Sunday Times, making her the first woman to edit a national newspaper.

Babatha

Spirited and determined, Babatha repeatedly fought for her rights in court, showing the differences between the ideal world of the Mishnah and the real lives of second century Jews.

Jacqueline Susann

After a breast cancer diagnosis left her determined to leave a real impact on the world, Jacqueline Susann made history as the first author to have three consecutive New York Times bestsellers, starting with her landmark 1966 novel, Valley of the Dolls.

Life Beyond the Screen

With the newly popular theme of including feminist ideals in advertising—such as Pantene’s campaign against apologizing—I can’t help but express my gratitude. It’s nice of these companies to give a brief hint at achieving societal equality.

Jiggling Toward Inclusivity

This Girl Can is a nonprofit based in the UK that “is here to inspire women to wiggle, jiggle, move and prove that judgment is a barrier that can be overcome.” In their main video campaign, women of all races, shapes, and ability levels are featured exercising and enjoying themselves. They are proud of who they are and are proud of their active lifestyles.

Femvertising And What It Says About Us

You would have to live under a rock to avoid advertising in our 21st century capitalist society. Whether it's billboards as we cruise down the highway, pop-ups on our laptops, or commercials crammed between the cliffhangers of our favorite shows, ads pervade nearly every facet of our lives. Naturally, businesses and nonprofits are constantly searching for new and innovative ways to grab our attention and our money. It should come as no surprise, then, that more and more ad campaigns have begun to cater to a target demographic's ideals and values.

Ad Conscious and Self-Conscious

Dove tells me I am beautiful as I am. Pantene exposes the double standard between men and women. Always reminds me that “like a girl” should never be an insult. 

And suddenly I am transported into a golden era of feminism wherein I feel completely comfortable with my appearance, my life goals, and my femininity. 

Or maybe not. 

Size Zero, Flawless Skin

I can’t remember the last time I’ve seen a woman with a pimple on the cover of a magazine. I can’t remember the last time I’ve seen a woman with small breasts or a big stomach in an advertisement. The only time I’ve ever seen a woman in an ad with even slightly dry skin is in a “before” image.

Felice Nierenberg Schwartz

Recognizing the hurdles that can stop women from achieving, Felice Nierenberg Schwartz co-wrote How to Go to Work When Your Husband Is Against It, Your Children Aren’t Old Enough, and There’s Nothing You Can Do Anyhow in 1972.

Adeline Schulberg

Adeline Schulberg’s long and winding career path led her from activist to Hollywood agent and back again.

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How to cite this page

Jewish Women's Archive. "Business." (Viewed on March 28, 2015) <http://jwa.org/topics/business>.

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