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Advertising and Marketing

A Tale Of Two Stores

Brandy’s clothes are appealing to girls like me who prefer a simple look. However, there’s one important thing that separates Brandy from the other clothing chains for teenage girls—their one-size policy. Yes, all of Brandy Melville’s clothes are only available in one, miniature, singular size. One size fits most is the company’s complacent statement regarding their sizing. 

Steve Benson on Bette Midler's Unique Voice

This Week in History: On October 31, 1989, the US Court of Appeals ruled that Bette Midler's voice could not be mimicked for ads without her permission. Steve Benson describes the impact of the landmark copyright case.
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This Week in History: On October 31, 1989, the US Court of Appeals ruled that Bette Midler's voice could not be mimicked for ads without her permission. Steve Benson describes the impact of the landmark copyright case.

Steve Benson on Bette Midler's Unique Voice Thumbnail

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Thumbnail from video. This Week in History: On October 31, 1989, the US Court of Appeals ruled that Bette Midler's voice could not be mimicked for ads without her permission. Steve Benson describes the impact of the landmark copyright case.
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JWA use only on jwa.org

Thumbnail from video. This Week in History: On October 31, 1989, the US Court of Appeals ruled that Bette Midler's voice could not be mimicked for ads without her permission. Steve Benson describes the impact of the landmark copyright case.

Jacqueline Susann

After a breast cancer diagnosis left her determined to leave a real impact on the world, Jacqueline Susann made history as the first author to have three consecutive New York Times bestsellers, starting with her landmark 1966 novel, Valley of the Dolls.

Life Beyond the Screen

With the newly popular theme of including feminist ideals in advertising—such as Pantene’s campaign against apologizing—I can’t help but express my gratitude. It’s nice of these companies to give a brief hint at achieving societal equality.

Kid Watches Television

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A kid watches television.
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A kid watches television.

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Jiggling Toward Inclusivity

This Girl Can is a nonprofit based in the UK that “is here to inspire women to wiggle, jiggle, move and prove that judgment is a barrier that can be overcome.” In their main video campaign, women of all races, shapes, and ability levels are featured exercising and enjoying themselves. They are proud of who they are and are proud of their active lifestyles.

Blanche Wolf Knopf

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Publisher Blanche Wolf Knopf (1893-1966).

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Publisher Blanche Wolf Knopf (1893-1966).

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Femvertising And What It Says About Us

You would have to live under a rock to avoid advertising in our 21st century capitalist society. Whether it's billboards as we cruise down the highway, pop-ups on our laptops, or commercials crammed between the cliffhangers of our favorite shows, ads pervade nearly every facet of our lives. Naturally, businesses and nonprofits are constantly searching for new and innovative ways to grab our attention and our money. It should come as no surprise, then, that more and more ad campaigns have begun to cater to a target demographic's ideals and values.

Skip Ad

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Skip Ad
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Skip Ad

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How to cite this page

Jewish Women's Archive. "Advertising and Marketing." (Viewed on February 13, 2016) <http://jwa.org/topics/advertising-and-marketing>.

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