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Advertising and Marketing

Marcy Syms

Marcy Syms became one of the youngest female presidents of a New York Stock Exchange-traded company when her family’s business, Syms Corp., went public in 1983.

Maya Deren

Maya Deren became one of the most important avant-garde filmmakers of her time for her use of experimental editing techniques and her fascination with ecstatic religious dances.

Elaine Lustig Cohen

Elaine Lustig Cohen was at the forefront of graphic design and marketing with her modernist combinations of typography and photomontage.

Claire Bodner

Despite having almost no training in either fashion or business, Claire Bodner ran a successful fashion design company that was featured in the top magazines and stores in the country.

Ellen Auerbach

Ellen Auerbach was remarkable both for her avant-garde photography and for her innovative and successful ringl+pit studio where she and fellow artist Grete Stern signed all their work collaboratively.

Ida Cohen Rosenthal

Ida Cohen Rosenthal not only created the modern bra, she helped found Maidenform, Inc. and make it the most successful bra manufacturer in the world.

Regina Margareten

Regina Margareten was hailed as the “Matzah Queen” and the “matriarch of the kosher food industry” for both her business sense and her innovations to improve the quality of her products.

Blanche Wolf Knopf

Blanche W. Knopf made the publishing firm she shared with her husband one of the most respected in the world, bringing some of the greatest American and European thinkers of the twentieth century to an American audience.

Gertrude Berg

Gertrude Berg was the lead actress and driving force behind The Goldbergs, which successfully made the leap from radio plays to national television and brought a Jewish family into mainstream American homes.

Bette Midler owns her own voice

October 31, 1989

US Court of Appeals says Bette Midler's voice is distinctive.

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How to cite this page

Jewish Women's Archive. "Advertising and Marketing." (Viewed on September 14, 2014) <http://jwa.org/topics/advertising-and-marketing>.

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