Dr. Joyce Brothers wins $64,000 for boxing expertise
Psychologist Dr. Joyce Brothers put her boxing trivia to the test and came away with $64,000 on October 27, 1957. Brothers, who was appearing on the game show The $64,000 Challenge, took the top prize, competing against a team of seven boxers on boxing lore. This was her second time winning the program’s top prize—two years earlier she had claimed her first victory (when the show was called The $64,000 Question), also on the subject of boxing.
Brothers’ winning appearance not only garnered her a substantial prize, but also sparked her career as a talk-show psychologist. After her appearance on Challenge, Brothers was picked to co-host WATV’s show, Sports Showcase. In 1958, NBC offered Brothers her own talk show, The Dr. Joyce Brothers Show. The show, which counseled viewers on childrearing, marriage, and sex, was an instant success and soon became syndicated nationally. Brothers soon became a ubiquitous media presence offering her psychological expertise on numerous talk shows and often appearing as a celebrity guest on a variety of game shows.
In 1963, Brothers began writing a monthly column for Good Housekeeping. She also wrote a daily column that at its height was published in more than 350 newspapers, and has written several books, including What Every Woman Should know About Men (1982) and How to Get Whatever You Want Out of Life (1978). Her most personal and popular work was Widow (1990), which described Brothers’ emotional journey after the death of her husband in 1989 after thirty-nine years of marriage.
Sources: New York Times, December 7, 1955, Oct. 28, 1957; Jewish Women in America: An Historical Encyclopedia, pp.190-192.
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Jewish Women's Archive. "Dr. Joyce Brothers wins $64,000 for boxing expertise." (Viewed on March 9, 2021) <https://jwa.org/thisweek/oct/27/1957/joyce-brothers>.