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Advertising and Marketing

The Feminist Force Awakens

On December 17, I joined millions of people around the world in a line. Now this was no ordinary line. In front of me stood Chewbacca, and behind me several Stormtroopers waited patiently. This was the line to see the latest and possibly greatest movie in the Star Wars saga, The Force Awakens. That evening, I joined fans both young and old in delighting in the marvels of another world. I lost myself in the journey of Rey and Finn, cheering for their victories and crying at their defeats.

A Tale Of Two Stores

Brandy’s clothes are appealing to girls like me who prefer a simple look. However, there’s one important thing that separates Brandy from the other clothing chains for teenage girls—their one-size policy. Yes, all of Brandy Melville’s clothes are only available in one, miniature, singular size. One size fits most is the company’s complacent statement regarding their sizing. 

Jacqueline Susann

After a breast cancer diagnosis left her determined to leave a real impact on the world, Jacqueline Susann made history as the first author to have three consecutive New York Times bestsellers, starting with her landmark 1966 novel, Valley of the Dolls.

Life Beyond the Screen

With the newly popular theme of including feminist ideals in advertising—such as Pantene’s campaign against apologizing—I can’t help but express my gratitude. It’s nice of these companies to give a brief hint at achieving societal equality.

Jiggling Toward Inclusivity

This Girl Can is a nonprofit based in the UK that “is here to inspire women to wiggle, jiggle, move and prove that judgment is a barrier that can be overcome.” In their main video campaign, women of all races, shapes, and ability levels are featured exercising and enjoying themselves. They are proud of who they are and are proud of their active lifestyles.

Size Zero, Flawless Skin

I can’t remember the last time I’ve seen a woman with a pimple on the cover of a magazine. I can’t remember the last time I’ve seen a woman with small breasts or a big stomach in an advertisement. The only time I’ve ever seen a woman in an ad with even slightly dry skin is in a “before” image.

Adeline Schulberg

Adeline Schulberg’s long and winding career path led her from activist to Hollywood agent and back again.

Soap: The Slippery Slope

“The greatest skin care discovery of all time!” boasts the 1957 black and white commercial, showing a still of the New York skyline. The camera then pans up to show a flock of white doves flying away, leaving a giant white Dove soap bar to fill the screen. The crackling voice explains the benefits of using a Dove bar instead of another soap product, demonstrating this by having a beautiful blonde young woman wash each side of her face with a different product.

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How to cite this page

Jewish Women's Archive. "Advertising and Marketing." (Viewed on December 15, 2018) <https://jwa.org/topics/advertising-and-marketing>.

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