In researching La Croix and the devastating effects of our cans of privilege, I began to wonder: what effect would the consumers of La Croix have if they stopped buying bubbly water and instead used that money to combat destruction, contamination, and climate change? What if we could forgo our craving for pamplemousse and instead utilize our privilege for good?
Recognizing your own privilege for the first time is deeply disquieting. It can feel like you’re doing something wrong, or as if you can’t participate in social justice efforts because you benefit directly from the oppression of others. And those feelings may never fully go away, but that’s okay.