After the 2016 election, journalist Laura Moser created Daily Action to mobilize and coordinate people who wanted to become active in resisting problematic policies of the Trump administration. Moser graduated from Amherst College in 1999 with a BA in literature and became a freelance journalist for The New York Times, the Wall Street Journal, Slate, the Forward, and the Guardian, among many others. She also wrote a 2005 biography of Bette Davis, coauthored a series of YA novels, and ghostwrote several nonfiction books. When Donald Trump won the 2016 election, she created Daily Action using text messaging and calling software she’d discovered through her husband’s work on both Barack Obama’s and Bernie Sanders’s campaigns. With Daily Action, Moser curates issues and then sends a text alert with simple daily tasks for protesting political actions based on the subscriber’s ZIP code, on the theory that large groups of people protesting the same bill or cabinet appointment simultaneously has more impact than the same number of people using a scattershot approach to the wide array of current political issues. After promoting Daily Action through social media and an article in Vogue, Moser had more than 40,000 subscribers within the first month.