On December 17, I joined millions of people around the world in a line. Now this was no ordinary line. In front of me stood Chewbacca, and behind me several Stormtroopers waited patiently. This was the line to see the latest and possibly greatest movie in the Star Wars saga, The Force Awakens. That evening, I joined fans both young and old in delighting in the marvels of another world. I lost myself in the journey of Rey and Finn, cheering for their victories and crying at their defeats.

Brandy’s clothes are appealing to girls like me who prefer a simple look. However, there’s one important thing that separates Brandy from the other clothing chains for teenage girls—their one-size policy. Yes, all of Brandy Melville’s clothes are only available in one, miniature, singular size. One size fits most is the company’s complacent statement regarding their sizing. 

With the newly popular theme of including feminist ideals in advertising—such as Pantene’s campaign against apologizing—I can’t help but express my gratitude. It’s nice of these companies to give a brief hint at achieving societal equality.

This Girl Can is a nonprofit based in the UK that “is here to inspire women to wiggle, jiggle, move and prove that judgment is a barrier that can be overcome.” In their main video campaign, women of all races, shapes, and ability levels are featured exercising and enjoying themselves. They are proud of who they are and are proud of their active lifestyles.

When we see ad campaigns that preach messages about body positivity, girl power, or defying stereotypes, it’s important to take them with a grain of salt.

Dove tells me I am beautiful as I am. Pantene exposes the double standard between men and women. Always reminds me that “like a girl” should never be an insult. 

I can’t remember the last time I’ve seen a woman with a pimple on the cover of a magazine. I can’t remember the last time I’ve seen a woman with small breasts or a big stomach in an advertisement. The only time I’ve ever seen a woman in an ad with even slightly dry skin is in a “before” image.

“The greatest skin care discovery of all time!” boasts the 1957 black and white commercial, showing a still of the New York skyline. The camera then pans up to show a flock of white doves flying away, leaving a giant white Dove soap bar to fill the screen. The crackling voice explains the benefits of using a Dove bar instead of another soap product, demonstrating this by having a beautiful blonde young woman wash each side of her face with a different product.

I love guerilla feminism. And I love that this group of feminists from Baltimore used online guerilla feminism to critique Victoria's Secret and promote consent. And I’m not the only one who loves this stuff! I love the celebration of consent. I love the celebration of bodies. I love the way in which the campaign directly connects the concept of consent to our bodies—by putting it on underwear—showing that to touch my body, you need my consent.

Dr. Judith Rosenbaum, Director of Public History at the Jewish Women's Archive and lead developer of Living the Legacy educational materials, first wrote this piece for Role/Reboot. There you can read the piece in its entirety.

There is an advertisement that I pass when biking to work.

Yesterday eJewish Philanthropy released a special, satirical Purim edition of their usual newsletter called pJewishMisanthropy. The whole thing is absolutely hilarious--at least it should be to any of us working in the Jewish communal world who read often-vague articles about the future of "peoplehood," "Jewish innovation," "leadership," and "engagement" in the ever-changing Jewish American/Israeli landscape. Still, one story in particular caught my attention.

In May, the Hasidic Jewish newspaper, Der Tzitung, made a lot of people angry by photoshopping Hillary Clinton out of a photo in the name of tzniut, or modesty. Within days, the incident spawned a fabulous internet meme where people photoshopped women out of iconic images. The point that photoshop should not be used to erase or alter women in images as to rewrite history or reality was made ... or so we thought.