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Advertising and Marketing

Regina Margareten

Regina Margareten was hailed as the “Matzah Queen” and the “matriarch of the kosher food industry” for both her business sense and her innovations to improve the quality of her products.

Blanche Wolf Knopf

Blanche W. Knopf made the publishing firm she shared with her husband one of the most respected in the world, bringing some of the greatest American and European thinkers of the twentieth century to an American audience.

Gertrude Berg

Gertrude Berg was the lead actress and driving force behind The Goldbergs, which successfully made the leap from radio plays to national television and brought a Jewish family into mainstream American homes.

Bette Midler owns her own voice

October 31, 1989

US Court of Appeals says Bette Midler's voice is distinctive.

Leaning In With Sheryl Sandberg

Editorial in the Forward published online March 6, 2013

It’s so tempting to deride Sheryl Sandberg for her new, self-appointed role as the leader of a social movement to bring more gender equality to the workplace.

She must be one of the richest, most successful working mothers on the planet, and in her new book “Lean In: Women, Work, and the Will to Lead” her attempts to identify with ordinary working moms seem comical at times.

To illustrate that she, too, has found herself in unexpected situations as a parent, she describes a time when she discovered her children had head lice. What parent can’t relate? Except that Sandberg was on her way to a Silicon Valley business conference. On a corporate jet. Owned by the CEO of eBay.

Nah.

Victoria's Secret, Shabbos Walks, and Interrogating Rape Cultures

I love guerilla feminism. And I love that this group of feminists from Baltimore used online guerilla feminism to critique Victoria's Secret and promote consent. And I’m not the only one who loves this stuff! I love the celebration of consent. I love the celebration of bodies. I love the way in which the campaign directly connects the concept of consent to our bodies—by putting it on underwear—showing that to touch my body, you need my consent.

Why I'm Resistant To All Things Pink In October

Dr. Judith Rosenbaum, Director of Public History at the Jewish Women's Archive and lead developer of Living the Legacy educational materials, first wrote this piece for Role/Reboot. There you can read the piece in its entirety.

Male and Female Deodorant: A comparative study

I was watching the Daily Show online over the weekend and I was fascinated with the commercials, two in particular, which streamed almost back to back.

Be Hungry

There is an advertisement that I pass when biking to work.

Toward an inclusive celebration of Jewish motherhood

What does it mean to be a Jewish mother?

Pages

How to cite this page

Jewish Women's Archive. "Advertising and Marketing." (Viewed on December 14, 2017) <https://jwa.org/topics/advertising-and-marketing>.

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