Selling Soap, Smashing Sexism with Rabbi Mike Rothbaum

Learn about the groundbreaking work of Jewish artist Barbara Kruger with 2014 Twersky Award Finalist Rabbi Mike Rothbaum of Oakland, CA. Examine student work and participate in some of the activities from his award-winning lesson entitled “Selling Soap, Smashing Sexism, Seeing Ourselves.” Learn more about JWA’s Twersky Award.

Session Recording

Session Materials and Handouts

Featured Lesson Plan and Resources

Additional Education Materials about Midrash and Art

Continue your exploration of midrash, art, body image, and pop culture with any of the following Go & Learn guides. Each includes three lesson plans—one for youth, one for family education, and one for adult learning groups.

More about the Natalia Twersky Educator Award

The Natalia Twersky Educator Award honors and celebrates inspiring educators who use primary sources to integrate the stories of Jewish women into their teaching. Eligible applicants may apply for the award or be nominated by a supervisor, colleague, student, parent, or community member.

Barbara Kruger's work at the Australian Center for Contemporary Art.

Image courtesy of Wikimedia Commons.

How to cite this page

Jewish Women's Archive. "Selling Soap, Smashing Sexism with Rabbi Mike Rothbaum." (Viewed on September 29, 2022) <>.


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