Beatrice Fox Auerbach

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Rachel Menken and Don Draper from Mad Men

Mad Men TV Club: The One That Got Away

Tara Metal

So why is it that Rachel so strongly resonated with audiences, and what’s the significance of her reappearance and death? Sure Rachel was beautiful, but so are all of Don’s women. She was a career woman, like Dr. Faye and Bobbie Barrett—nothing too unique there. She was Jewish, but so was Roger Sterling’s second wife, Jane.

Topics: Television

Beatrice Fox Auerbach

People who shopped or worked at G. Fox and Company in Hartford, Connecticut, from the 1930s to the 1960s have fond memories of Beatrice Fox Auerbach and her department store. Auerbach, who became president of G. Fox and Company after her father died, was a talented executive, and the company became the largest privately owned department store in the country.

Advertising and Consumer Culture in the United States

Jewish women played a disproportionate role in the development of American consumer culture in the twentieth century. Throughout the century, American Jewish women embraced the modern corporation and have stood among the nation’s most significant entrepreneurs and executives.

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