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Real Beauty Sketches

Soap: The Slippery Slope

“The greatest skin care discovery of all time!” boasts the 1957 black and white commercial, showing a still of the New York skyline. The camera then pans up to show a flock of white doves flying away, leaving a giant white Dove soap bar to fill the screen. The crackling voice explains the benefits of using a Dove bar instead of another soap product, demonstrating this by having a beautiful blonde young woman wash each side of her face with a different product.

How to cite this page

Jewish Women's Archive. "Real Beauty Sketches." (Viewed on December 15, 2017) <https://jwa.org/tags/real-beauty-sketches>.

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