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Axe

Femvertising And What It Says About Us

You would have to live under a rock to avoid advertising in our 21st century capitalist society. Whether it's billboards as we cruise down the highway, pop-ups on our laptops, or commercials crammed between the cliffhangers of our favorite shows, ads pervade nearly every facet of our lives. Naturally, businesses and nonprofits are constantly searching for new and innovative ways to grab our attention and our money. It should come as no surprise, then, that more and more ad campaigns have begun to cater to a target demographic's ideals and values.

Male and Female Deodorant: A comparative study

I was watching the Daily Show online over the weekend and I was fascinated with the commercials, two in particular, which streamed almost back to back.

How to cite this page

Jewish Women's Archive. "Axe." (Viewed on December 16, 2017) <https://jwa.org/tags/axe>.

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