Undaunted by the challenges of running a business during the worst years of the Depression, Sophie Sonia Rosenberg made a name for herself as the owner of Sonia Gowns, an elegant dress company. Rosenberg immigrated to New York at the age of twenty and became forelady at the Eureka Dress Company in 1908. Eight years later, she started her own dress company. Over the years, her company had different names, from Sonia Inc. to Rosenberg-Goodstein Inc., as well as different financial backers, but in 1935 she settled on the name Sonia Gowns and went into business with Gloria Vanderbilt and her twin sister Thelma Furness. This alliance collapsed in 1938, with Vanderbilt reportedly suing Rosenberg for the loss of her initial investment. Despite this, by 1944 Rosenberg had once again opened Sonia Gowns, serving as president and chief designer for the company until her retirement in 1956, at age sixty-eight.
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Jewish Women's Archive. "Sophie Sonia Rosenberg." (Viewed on June 26, 2019) <https://jwa.org/people/rosenberg-sophie>.