With her husband and daughters, Tillie LeBlang created a multi–million–dollar box office that transformed the way Broadway shows sold tickets. Tillie Richter married Joseph LeBlang, a shopkeeper, in 1900. At the time, store owners could make deals with press agents to display theater posters in their stores in exchange for free tickets. Joseph not only began selling his tickets but convinced theater owners to sell him unsold tickets at a discount, which he then passed on to customers. By 1897 he had turned his cigar store into a full–time box office, helping even unpopular shows stay afloat by selling discount tickets. The couple also bought five theaters. When Joseph died in 1931, Tillie took over the business and expanded it, producing two plays herself in 1932: Tell the Truth and The DuBarry. She helped the business survive the Depression and after she became ill in 1944 she transferred ownership to their three daughters. LeBlang also served as founding president of Ivriah, the women’s division of the Jewish Educational Alliance; director of the Children’s Welfare League, and director of the Blue Bird Camp for Children.
How to cite this page
Jewish Women's Archive. "Tillie Leblang." (Viewed on May 25, 2018) <https://jwa.org/people/leblang-tillie>.