Frances Horwich was loved by parents and children alike for her educational television show, Ding Dong School. Horwich earned an MA from Columbia University’s Teacher’s College in 1933 and a PhD from Northwestern in 1942. She served in a variety of posts within the field, from supervising nursery schools for the Works Progress Administration from 1933–1935 to dean of education at Pestalozzi Froebel Teacher’s College of Chicago from 1938–1940 to visiting professor of education at the University of North Carolina from 1945–1946. In 1952 NBC hired her to create the first educational television program for preschoolers, Ding Dong School. Horwich showed millions of children how to fingerpaint, grow plants, and do crafts projects with household objects like pipe cleaners and paper plates. The show, which ran from 1952–1956 and was syndicated until 1967, earned Horwich both a Peabody and Woman of the Year in Education Award in 1953, as well as the National Association for Better Radio and Television Award in 1953 and 1954. Horwich also wrote 27 Ding Dong School books and two books for parents. After the show’s cancellation, she served as an educational consultant to Chicago’s Head Start preschool program, among others.
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Jewish Women's Archive. "Frances Horwich." (Viewed on June 5, 2020) <https://jwa.org/people/horwich-frances>.