Beatrice Fox Auerbach ran her family’s department store, G. Fox and Company, for thirty years, introducing innovations to customer service and helping women and minorities climb the corporate ladder. When the department store burned down in 1917, Auerbach helped her father rebuild and stayed on to help run the store. After his death in 1938, she became president of the company, offering canny new customer services like personal shoppers and free home delivery, and making G. Fox and Company the largest privately owned department store in the world. Auerbach believed in helping others succeed: she promoted workers from within the company and began hiring African Americans for sales and executive-track positions starting in 1942. And for over twenty years, she worked with students from the Connecticut College for Women, using the store as a laboratory to test out classroom theories on retail and prepare women for the workforce. A generous philanthropist, Auerbach supported the arts, hospitals, and schools in the Hartford area, and used interviews as an opportunity to highlight causes she cared about.
How to cite this page
Jewish Women's Archive. "Beatrice Fox Auerbach." (Viewed on August 11, 2020) <https://jwa.org/people/auerbach-beatrice>.