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Rachel King on Joyce Brothers's Win on the $64,000 Challenge, 2015

This Week in History: On October 27, 1957, Joyce Brothers won the $64,000 Challenge with an obscure question on boxing. Rachel King discusses how Brothers leveraged her media success to become one of the first pop psychologists, paving the way for everyone from Dr. Ruth to Dr. Phil.

How to cite this page

Jewish Women's Archive. "Rachel King on Joyce Brothers's Win on the $64,000 Challenge, 2015." (Viewed on June 27, 2022) <https://jwa.org/media/rachel-king-on-joyce-brotherss-win-on-64000-challenge>.

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