I also totaly disagree with your whole argument- your totally overthinking it-sure its advertising a 'boufriend-looking cardigan'- how boring would it be if it had been called a men's cardigan. no one would buy that- its not new or fresh!Designers are merely taking inspiration from garments that might have started out as something looking somewhat like a cardigan of their boyfriend once wore-and thereafter naming it. and then... ta-da!-'boyfriend trend'is born.
That is how styles emerge, and the fact that not all of these cardigans look like they could be worn by men, meen not they are boyfriend styles- they're simply inspired by the trend-but ultimately made for woman. and there is a boyfriend trend-style for every type of women. you must just be open minded.:)
I also totaly disagree with your whole argument- your totally overthinking it-sure its advertising a 'boufriend-looking cardigan'- how boring would it be if it had been called a men's cardigan. no one would buy that- its not new or fresh!Designers are merely taking inspiration from garments that might have started out as something looking somewhat like a cardigan of their boyfriend once wore-and thereafter naming it. and then... ta-da!-'boyfriend trend'is born.
That is how styles emerge, and the fact that not all of these cardigans look like they could be worn by men, meen not they are boyfriend styles- they're simply inspired by the trend-but ultimately made for woman. and there is a boyfriend trend-style for every type of women. you must just be open minded.:)