Timeline
Beatrice Alexander, 1895 - 1990
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1895 |
Born Bertha Alexander on March 9, to immigrant Hannah Pepper, in New York Step-father Maurice Alexander opens America's first doll hospital |
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1912 |
Graduates from Washington Irving High School, New York Marries Philip Behrman |
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1915 |
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c.1918 |
Designs her first doll, a Red Cross Nurse, in response to shortages of dolls caused by wartime embargoes; sells the dolls in parents' shop to bolster family income Gives birth to second child, who dies in infancy |
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c.1920 |
Begins lifelong involvement with Women's League for Palestine (later Women's League for Israel); desire to earn money for the League's efforts is a significant influence on Alexander's decision to start her own business |
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1923 |
With a $1600 loan, founds Alexander Doll Company; shortly thereafter, moves production out of family kitchen on the Lower East Side |
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c.1925 |
At Alexander's demand, husband Philip resigns his job and joins her at the Doll Company |
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1935 |
Introduces Dionne quintuplet dolls, which bring Alexander Doll Company to the forefront of the toy world |
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1936 |
Fortune Magazine features Madame Alexander as one of three major doll manufacturers in America |
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1940s |
Pioneers use of plastic for doll manufacturing |
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1951 |
Wins Fashion Academy Gold Medal Award for "the ultimate in design beauty of dolls"; wins again in 1952, 1953, and 1954 |
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1955 |
Introduces Cissy, the first full-figured, high-heeled fashion doll, four years before Barbie |
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1961 |
Madame Alexander Fan Club established (later the Madame Alexander Doll Club); club membership later reaches 12,000, reflecting dolls' emergence as collectors' items |
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1966 |
Husband Philip Behrman dies |
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1981 |
Receives Distinguished Public Service Award from the Anti-Defamation League, one of many acknowledgements of her generous philanthropic efforts |
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1988 |
Officially retires and sells Alexander Doll Company |
|
1990 |
Dies on October 3 at age 95, in Palm Beach, FL |

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