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Helena Rubinstein

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Helena Rubinstein / Poppy King

Cosmetics Entrepreneurs

Building Businesses, Beautifully

Helena Rubinstein

Helena Rubinstein built a global beauty empire by selling face cream to Depression–era housewives and teaching makeup tricks to film vamp Theda Bara.

Advertising and Consumer Culture in the United States

Jewish women played a disproportionate role in the development of American consumer culture in the twentieth century. Throughout the century, American Jewish women embraced the modern corporation and have stood among the nation’s most significant entrepreneurs and executives.

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