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Breast Cancer Awareness Month

Breast Cancer Awareness Month: Beyond the Gimmicks

Breast Cancer Awareness Month employs some tactics that I find problematic—but the cause is important for all of us.

The conversation is one that needs to be had.

We need to move past the shock-tactics of declaring our love of ta-tas and move into a conversation about how we can offer screening and care to those who don’t have access to it. We need to have conversations that don’t exclude men, but instead discuss the real importance of awareness for everyone. We need to make breast cancer awareness about saving lives, not putting sexualized versions of female anatomy on pedestals.

Why I'm Resistant To All Things Pink In October

Dr. Judith Rosenbaum, Director of Public History at the Jewish Women's Archive and lead developer of Living the Legacy educational materials, first wrote this piece for Role/Reboot. There you can read the piece in its entirety.

Why I Hate Breast Cancer Awareness Month

Dear Breast Cancer:

I am aware. It’s not because of the extremely effective marketing, with the pink ribbon campaigns. It’s because I lived in your house, and you lived in mine.

Save the ta-tas?

"Boobs, boobies, titties, and ta-tas."  These are not the words of a giggling 6 year-old, but the words of the nationwide Breast Cancer awareness campaign.  They are illustrated by the t-shirt to the right, and a variety of other oh-so-tasteful designs. October is Breast Cancer Awareness month, and this year, campaigns have ditched the emotional appeals to save the lives of the women in your life in favor of misogynistic slogans like, "Save the titties!" and "Save Second Base!"

 

Breast Cancer Awareness: Overseas, At Home, and in Jewish Communities

I recently returned from Uganda where I spent three months volunteering with a health rights organization. Next door to the NGO at which volunteered is the UgandaWomen's Cancer Support Organization (UWOCASO) run by a small, courageousgroup of breast, cervical, and ovarian cancer survivors.

Rose Kushner: breast cancer activism pioneer

If you’ve noticed that we seem to be awash in a sea of pink ribbons and ads for pink products these days, you probably realize that it’s National Breast Cancer Awareness Month. Not surprisingly, given our prominence as feminist leaders (and the higher incidence of breast cancer among women of Ashkenazi descent), Jewish women have played leading roles in breast cancer activism. The public attention to breast cancer today is largely due to the pioneering activism of journalist Rose Kushner (1929-1990).

How to cite this page

Jewish Women's Archive. "Breast Cancer Awareness Month." (Viewed on September 19, 2014) <http://jwa.org/tags/breast-cancer-awareness-month>.

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