Sylvia Kossovsky Herscher, self-declared matchmaker of the theater world, took pride in pairing writers, composers, producers, and publishers to create memorable scores and shows. Herscher got her start as a production assistant for Make a Wish in 1951, and by 1953 was the general manager for Hazel Flagg. She served as general manager or associate producer for a number of popular shows before joining the William Morris Agency in 1960 as a writers’ and artists’ representative, helping bring together talent for Muriel Resnick’s Any Wednesday, Ted Allan’s Oh, What a Lovely War!, and William Gibson, Lee Adams, and Charles Strouse’s Golden Boy, among many others. From 1966–1975 she was head of the theater department for music publisher Edwin H. Morris, and from 1975–1982 performed the same role at G. Schirmer, publishing such shows as Mame, Grease, and A Chorus Line. After retiring from publishing, she continued her theater “matchmaking” as a board member for the Goodspeed Opera Company and Musical Theatre Works. In 2000, the American Theatre Wing honored her with its Special Tony for Excellence in the Theatre.
How to cite this page
Jewish Women's Archive. "Sylvia Herscher." (Viewed on January 30, 2015) <http://jwa.org/people/herscher-sylvia>.