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Letter from Beatrice Alexander to stores selling her line of "Madame Alexander Tots" children's clothing

Letter from Beatrice Alexander to stores selling her line of "Madame Alexander Tots" children's clothing

Several times over her long career Alexander became interested in dressing "living dolls." In 1931, 1946, and 1960, she created side businesses selling children's clothes, which were packaged with toys or coordinated with a doll's clothing. But the doll business took up so much time that Alexander was unable to devote her full attention to the children's clothing. Her longest foray into the apparel business lasted only six years; the others lasted only several months. In this letter, Alexander shows her characteristic attention to detail, carefully instructing stores on how she wished her dresses to be displayed on the rack.

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Date / time
1964

How to cite this page

Jewish Women's Archive. "Letter from Beatrice Alexander to stores selling her line of "Madame Alexander Tots" children's clothing." (Viewed on October 20, 2014) <http://jwa.org/media/letter-from-beatrice-alexander-to-stores-selling-her-line-of-madame-alexander-tots-childrens-c>.

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