Alexander was captivated by Margaret Mitchel's Gone With the Wind. When she bought the book in 1936, she read the entire work in a weekend and "barely stopped to eat."
"On Monday morning, after finishing the book, I went to work," Alexander later recalled, "and by Wednesday I had created a doll from the description of Scarlett in the novel. She had a heart-shaped face, a small nose, green eyes, black hair and was one of my prettiest doll characters." Alexander quickly secured the rights to manufacture Scarlett dolls. Two years later, when Vivian Leigh was cast as Scarlett for the film version of Gone With the Wind, Alexander revelled in the fact that her doll looked just like the film star.
Notes: Quoted in Stephanie Finnegan, et.al., Madame Alexander Dolls: An American Legend (Porfolio Press, 1999), 28-29.